20% to 44% Class 11 admissions — a target beaten by 47%.
The result is 44% capacity utilisation on Class 11 admissions at a Mumbai education chain, up from 20% in one academic cycle. That more than doubled the baseline and beat the 30% target by 47%. The work was organic — social media, parent engagement and teacher-led retention, no paid media.
- utilisation achieved
- 44%
- above the 30% target
- +47%
- the 20% baseline
- 2.2×
A renowned educational institute chain in Mumbai needed to lift Class 11 capacity utilisation from a 20% baseline to a 30% target within one academic cycle — a considered, once-a-year admissions decision made by parents, not an impulse purchase.
What we actually did.
- 01Ran an organic social media campaign — no paid-media dependency to sustain.
- 02Built structured parent-community engagement to earn trust ahead of the decision window.
- 03Designed teacher-led retention plans to convert the Class 10-to-11 transition.
- 04Focused the whole effort on the narrow admissions window that decides the year.
An owned asset, not a slide deck.
- An organic admissions engine the institution can run again each cycle
- A parent-community engagement playbook
- A teacher-led Class 10-to-11 retention process
- A repeatable enrolment funnel, not a one-off campaign
The number that mattered.
- 44% capacity utilisation achieved — 47% above the 30% target.
- More than double the 20% baseline, in under one academic cycle.
- Sustained institutional change, achieved organically.
The services behind this result.
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References: Customer acquisition cost · Conversion rate optimisation
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