Class 11 admissions up from 20% to 44%, beating the target by 47%.
The result is 44% capacity utilisation on Class 11 admissions at a Mumbai education chain, up from 20% in one academic cycle. That beat the 30% target by 47%. The work used no paid ads, only social media, parent outreach and teachers helping students stay on.
- utilisation achieved
- 44%
- above the 30% target
- +47%
- the 20% baseline
- 2.2×
A renowned educational institute chain in Mumbai needed to lift Class 11 capacity utilisation from a 20% baseline to a 30% target within one academic cycle. Parents make this choice once a year, after careful thought.
What we did.
- 01Ran an organic social media campaign with no paid ads.
- 02Kept in regular contact with parents to earn their trust before they decide.
- 03Designed teacher-led plans to keep Class 10 students moving on to Class 11.
- 04Focused the effort on the short admissions period that decides the year.
What the client now owns.
- An admissions system with no paid ads that the institution can rerun every year
- A playbook for staying in touch with parents
- A teacher-led process for keeping students from Class 10 to Class 11
- A repeatable enrolment funnel
The number that mattered.
- 44% capacity utilisation achieved, 47% above the 30% target.
- More than double the 20% baseline, in under one academic cycle.
- Lasting change at the institution, with no paid ads.
The services behind this result.
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References: Customer acquisition cost · Conversion rate optimisation
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