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Growth practice

Fractional CMO & Chief Growth Officer Services in India

A fractional CMO is an experienced marketing leader who works part-time, usually two to three days a week, for a fixed monthly fee. Brand Vibe provides fractional CMO and Chief Growth Officer leadership to mid-sized companies in India that cannot justify a $60,000–$125,000 full-time hire.

By Bithindra Biswas · Last reviewed

By location: Fractional CMO in Mumbai · Growth consulting in Mumbai

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Key facts
What it is
Part-time senior marketing and growth leadership inside your team
Who it's for
Companies with $1M–$60M revenue and no senior marketing leader
Timeline
6-month minimum, 2–3 days a week
Starting at
₹1.5L / $3,000 per month
How we work
Monthly fee, 30-day exit either side after month six

Past clients

  • Dainik Bhaskar Group
  • Halifax Consulting Asia
  • Xfrate Technologies
  • Latin Manharlal
  • St Mary’s ICSE School, Kopar Khairane
  • Trey
  • Hindustan Information Technology and Management Institute
  • Aashish Agency
Who this is for

You’ll get the most from this if…

  • You have $1M–$60M in revenue and no senior marketing or growth leader.
  • Marketing reports to a founder already running three other functions.
  • You need one person who answers for the growth target.
  • You want senior judgement on budgets, hiring and board reviews without a $60K–$125K salary.
Where we’re not the fit

This isn’t for you if…

  • You need a leader in the office five days a week. Hire full-time instead.
  • You want junior staff to run campaigns and post on social media.
  • You want a strategy document with no help putting it into action.
Packages

What you get, and what it costs.

  • Fractional CMO

    ₹1.5L / $3,000 a month, 6-month minimum
    Depends on days per week. 30-day exit either side after month six.

    A part-time senior marketing and growth leader in your team.

    For: Companies of $1M–$60M revenue with no marketing head.

    What you get
    • Weeks 1–2: a written diagnosis of your business and numbers
    • Weeks 3–4: a 12-month growth plan with reasons for each choice
    • Then 2–3 days a week running the plan, agencies and team
    • A monthly board report against KPIs agreed on day one
    Full details →

  • Free Growth Audit

    Free, 45 minutes

    45 minutes with a senior consultant on what holds your growth back.

    For: Any owner or leader who wants a straight answer before spending money.

    What you get
    • A review of how you make money and how you sell
    • The one thing holding growth back, named plainly
    • A short written note on where to act first
    Start now →

Every price is fixed in writing before work starts. See all services and prices

What you get

Everything that is included.

  • 01A written 12-month marketing and growth strategy, reviewed quarterly
  • 02Weekly working sessions with your commercial team
  • 03Marketing team structure, hiring briefs and interview support
  • 04Choosing, contracting and managing agencies and vendors
  • 05A monthly board report on agreed key performance indicators (KPIs)
  • 06Budget and channel decisions, with the reasons written down
How it works

A clear plan, phase by phase.

  1. Onboarding

    Weeks 1–2 · Diagnose

    We review your business model, funnel, team, competitors and numbers, then write a diagnosis and 90-day priorities.

  2. Strategy

    Weeks 3–4 · Plan

    A written 12-month plan with targets, budget, channels and reasons, agreed with your board.

  3. Execution

    Month 2 onward · Run

    Two to three days a week: running the plan, chairing reviews, managing agencies and building the team.

  4. Governance

    Quarterly · Report

    A board report against the KPIs set on day one, showing what is working and what is not.

Pricing

Starts at ₹1.5L / $3,000 per month.

Monthly fee, 30-day exit either side after month six. Every project has a fixed scope and price before it begins.

Book a Growth Audit
How we compare

Fractional CMO / CGO, versus the alternatives.

Cost

Brand Vibe
₹1.5L–₹4L / $3,000–$8,000 / month
Full-time CMO
$60K–$125K / year + equity
Marketing agency
$3.8K–$12.5K / month retainer
Freelance marketer
$940–$2,500 / month

Seniority

Brand Vibe
20+ years; former CMO and CGO; works with boards
Full-time CMO
Varies; often a first CMO role
Marketing agency
Account team, mixed seniority
Freelance marketer
One person, one skill set

Accountable for

Brand Vibe
The growth target
Full-time CMO
The growth target
Marketing agency
Running campaigns
Freelance marketer
Assigned tasks

Commitment

Brand Vibe
2–3 days/week · 6-mo min · 30-day exit
Full-time CMO
Full-time · 3–6 mo notice
Marketing agency
Monthly retainer
Freelance marketer
Project or hourly

Time to contribute

Brand Vibe
Week one
Full-time CMO
3–6 months to hire, then settling in
Marketing agency
Weeks to onboard
Freelance marketer
Days

“Bithin comes with very 'earthy' business skills. He creates value by understanding client problems and developing solutions. His ability to blend strategic thinking with practical AI implementation is exceptional.”

Prashant Panday·Former CEO & Managing Director, Radio Mirchi (ENIL)
Fractional CMO / CGO

Questions we’re asked.

01What is a fractional CMO?
A fractional CMO is an experienced marketing leader who works with a company part-time, usually two to three days a week, for a fixed monthly fee. They own strategy, team building and reporting, for far less than a full-time hire.
02How much does a fractional CMO cost?
Brand Vibe's fractional CMO work starts at ₹1.5L / $3,000 a month, against $60,000 to $125,000 a year for a full-time hire. The fee depends on days per week and scope. You pay monthly in advance, for at least six months.
03How is a fractional CMO different from a marketing agency?
An agency runs campaigns for a fee and answers only for those campaigns. A fractional CMO works on your side and owns the growth target. They set the strategy and budget, hire the team and manage the agencies.
04How many days a week will you work with us?
Usually two to three days a week, enough to run the plan, chair reviews and manage the work. We agree the schedule at the start and adjust it as priorities change.
05What size of company is a fractional CMO right for?
Mid-sized companies with about $1M to $60M in revenue that have a growth problem but cannot yet justify a $60K–$125K full-time CMO. Smaller companies usually need part-time help with tasks. Larger ones should hire full-time.
06How quickly can you start adding value?
From week one, with no three-to-six-month hiring and settling-in period. The first two weeks produce a written diagnosis, and by the second month your team is carrying out the agreed plan.
07What's the difference between a fractional CMO and a fractional CGO (Chief Growth Officer)?
A fractional CMO owns marketing. A fractional Chief Growth Officer (CGO) owns the whole growth target, including sales and revenue. Brand Vibe offers both, sometimes called growth leadership as a service. Choose by how much of the sales funnel you want one leader to own.
08Do you offer a fractional CMO for startups and small businesses?
Yes. Startups, SMEs and growing mid-sized businesses are the core of this service. It suits funded startups that have found product-market fit and SMEs that have outgrown a junior marketing team.
09Do you provide fractional CMO services outside Mumbai?
Yes. Brand Vibe is based in Mumbai and works with clients across India, including Bangalore, Delhi NCR, Pune, Hyderabad and Chennai, and abroad, remotely two to three days a week. Some call it a virtual, interim or outsourced CMO.
Keep exploring

The other four ways to work with us.

Start with a free 45-minute growth audit. You leave with a written note on what is holding you back, whether or not you hire Brand Vibe.

All servicesBook a Growth Audit

Read more on growth consulting and business consulting.

References: Chief marketing officer · Mid-market company

Read next.

Guides that answer the questions buyers ask before a project like this one.

All insights

  1. Fractional Leadership6 min readFractional CMO Firms in India (2026): An Honest Buyer's GuideEight providers of fractional CMO services in India: how each works, who it suits and what it charges where it says, with options for every major city.
  2. Fractional Leadership4 min readWhen to Hire a Fractional CMO: Seven Signals and Three Reasons to WaitSeven signs that marketing needs a senior owner, what a fractional CMO would fix first for each, and three situations where hiring one is a mistake.
  3. Fractional Leadership4 min readFractional CMO vs Marketing Agency: Two Different JobsOne decides what marketing should do and answers for the result. The other delivers a set part of the work. When you need each, and when you need both.

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