What’s your AI Growth Readiness Score?
The AI Growth Readiness Score is a free AI readiness assessment that scores businesses out of 100 across seven areas, including demand, lead conversion, AI in daily work and data. Fourteen one-click questions give your score, your band and the two gaps to fix first, with no email needed.
- No email needed to see your result
- Scored on your device. Nothing is sent anywhere
- Names what holds you back, then the two gaps to fix in order
Question 1 of 14
If you stopped all paid ads tomorrow, what would happen to your flow of new leads?
Answer as things are today. Nothing is sent anywhere: your result is worked out on your own device.
Seven areas, each counted equally.
Readiness means your business can turn AI into revenue. These seven things decide it.
Your growth engine profile
7 dimensions
New enquiriesWhether new enquiries come from a system you own or only from paid ads.
Example profile — you get yours in about 2 minutes.
- 01
New enquiries
Whether new enquiries come from a system you own or only from paid ads.
If it scores low. Build one channel you own that keeps enquiries coming after the ads stop.
- 02
Search & AI visibility
Whether buyers find you on Google, ChatGPT, Gemini or Perplexity, and whether AI tools can recommend you by name.
If it scores low. Run the free AI visibility scan on this site for your two scores and first fix. Then add structured data and clear company facts.
- 03
Lead conversion
Whether interest turns into sales opportunities, through an agreed definition of a good lead, scoring, routing and follow-up.
If it scores low. Agree one definition of a qualified lead. Then automate scoring, routing and the first follow-up against it.
- 04
AI in the workflow
Whether AI is part of your team's daily work or sits in unused licences.
If it scores low. Put AI into one task people do daily and get it working before adding another.
- 05
Team capability
Whether the skill to use AI belongs to the whole company or to one keen individual.
If it scores low. Train each role in AI and name internal champions, so the skill stays when people leave.
- 06
Data & measurement
Whether you can link sales and marketing work to revenue without argument, with the data in one place.
If it scores low. Put all your sales pipeline data in one trusted place before automating on top of it.
- 07
Ownership & leadership
Whether a senior person owns the growth number, against a written plan reviewed regularly.
If it scores low. Make a senior leader responsible for the number, with the authority to change strategy.
Four bands, each with a plain verdict.
The score is the total of 14 questions worth 0 to 3 each, out of 42 points, shown as a percentage. Each area has two questions, so every area counts the same.
| Score | Band | What it means |
|---|---|---|
| 0–34% | Exposed | Your growth depends on what you pay for, and it can stop quickly.Almost all your revenue comes from current spending or personal contacts, so every quarter starts near zero. This is common in founder-led businesses, and quicker to fix than most owners expect. |
| 35–54% | Fragmented | The parts exist, but they are not connected.You have useful pieces: a working channel, a customer database (CRM), maybe a tool or two. They are not linked, so effort is lost between them. The gain comes from connecting what you have. |
| 55–74% | Building | Growth is working, but well below what it could be.You can bring in enquiries on purpose and mostly see what works. What holds you back is depth: AI skill sits with a few people, AI is used in patches and the plan is reviewed too rarely. |
| 75–100% | Compounding | You are ahead of most mid-sized companies.You own your source of enquiries, follow up leads in a set way, and AI does useful work in the business. The remaining gains are in your lowest-scoring area and in how fast new systems go live. |
All 14, before you start.
Each question has four answers, ordered from worst case to best.
- 01
If you stopped all paid ads tomorrow, what would happen to your flow of new leads?
It would stop within a month · Most of our leads already come from channels we own
- 02
Can you bring in more enquiries on purpose when you need them?
No, we take what comes · Yes, through channels we own and can turn up
- 03
When a buyer searches for what you sell, where do you come up?
We don't. You have to know our name already · We rank for the terms buyers search before choosing
- 04
If someone asks ChatGPT or Gemini to recommend a firm like yours, what happens?
No idea. We have never checked · Named and described accurately, with our own site cited
- 05
When marketing passes a lead to sales, what happens next?
Sales says most of them are junk · Scored, sent to the right person and followed up to an agreed standard
- 06
How much of lead screening and first follow-up is automated?
None. It is all manual · Screening, routing and the first reply all run on their own
- 07
Where does AI sit in your sales and marketing work today?
Nowhere yet · Inside the tools the team already uses, every day
- 08
The last time you brought AI into the business, what came of it?
Nothing went live · Systems that are live and that we run ourselves
- 09
Has your team been trained to use AI for their specific roles?
No · Training for each role, with named internal champions
- 10
If your strongest AI user left tomorrow, what would happen?
The skill leaves with them · It is written down and several people already use it
- 11
Can you say which activities brought in last quarter's revenue?
No, we argue about it · Yes. Reported, agreed and reviewed monthly
- 12
Where does your customer and pipeline data live?
Spreadsheets and people's inboxes · One clean, trusted record the whole team works from
- 13
Who owns the growth number in your business?
Nobody · A senior leader accountable to a written plan
- 14
How often is the growth plan reviewed against actual numbers?
There is no written plan · Monthly, against a written plan with named owners
Questions we’re asked.
01What is the AI Growth Readiness Score?
02How long does the assessment take?
03Do I have to give my email to see my score?
04How is the score calculated?
05Is the assessment free?
06What happens after I get my score?
Next, turn your score into a plan.
Book the free growth audit: forty-five minutes with a senior consultant on your own numbers. You leave with a written note, whether or not you hire us.