Most media budgets are set by habit: last year's plan, adjusted a little. Most media companies chase the same advertisers with the same products. Both problems need someone who has sat on both sides of the table, buying media and selling it.
By Bithindra Biswas · Last reviewed
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In short
Media consulting is expert advice on how a company spends on media or makes money from it. Brand Vibe advises advertisers on media strategy and planning, and helps radio, print and digital media companies build new revenue, drawing on leadership at Radio Mirchi and the Dainik Bhaskar Group.
The test for a media consultant is whether something has clearly changed ninety days later. These are the three places the change usually shows up.
Bithindra Biswas helped take Radio Mirchi, part of the Times of India Group, to one of India's top two radio networks for three years in a row, and managed a P&L of more than $25 million at the Times Group. In 2024–25, for the Dainik Bhaskar Group, one of India's largest newspaper publishers, he built a new business line from zero to $500K in yearly revenue in under eight months. That is the experience behind every recommendation.
We review where your money goes across TV, radio, print, outdoor and digital, and what each channel actually returns. We set the measures before you spend, not after. We check your agency's plan and buying against your goals, and use AI to test ads and read results faster. It works the same whether you advertise in one city or across several countries.
Radio stations, newspapers, magazines and digital publishers anywhere face the same squeeze: falling rates and the same advertisers. We help you build new revenue lines such as branded content, events, new sales teams and digital products. We also fix how ad sales are organised and priced, and bring AI into ad sales and content work so a smaller team can do more.
References: Radio Mirchi · Dainik Bhaskar · Media planning
₹2L / $4,0004–6 weeks
Fixed scope.
An independent review of where your media money goes and a better plan for it.
For: Advertisers in any country spending on TV, radio, print, outdoor or digital.
What you get
₹2L / $4,000Build, then grow
Setup, then part-time leadership from ₹1.5L / $3,000 a month.
A new business line for a radio, print or digital media company, built and led until it runs.
For: Media owners facing falling rates and the same advertisers.
What you get
Free45 minutes
A 45-minute session with a senior consultant on what is holding your growth back.
For: Any business owner or leader who wants a straight answer before spending money.
What you get
₹50,000 / $1,0002 weeks
Fixed price. Adjusted against any project you order next.
A deeper, written review of your positioning, marketing spend and sales story.
For: Companies that suspect their marketing or brand is underperforming and want evidence before a bigger project.
What you get
Every price is fixed in writing before work starts. See all services and prices
These are the services that deliver it. Each has a fixed scope and price before it starts. Each leaves your team with something it runs afterwards.
Your media strategy and plan, built together with positioning and the sales story.
View serviceA senior leader who owns the media budget and the agencies, part-time.
View serviceFor media sales teams: an AI system that finds and qualifies new advertisers.
View service“Bithin comes with very 'earthy' business skills. He creates value by understanding client problems and developing solutions. His ability to blend strategic thinking with practical AI implementation is exceptional.”
These are the real choices a mid-sized company weighs. We compare them on what decides the result, not on price alone.
| Brand Vibe | Media buying agency | Large consulting firm | In-house team alone | |
|---|---|---|---|---|
| Paid by | You, at a fixed fee | Often a share of media spend | You, usually at large-firm rates | Salaries you already pay |
| Has run a media business | Yes: Radio Mirchi, Times Group, Dainik Bhaskar Group | Buys from media businesses | Varies by team | Varies |
| Works for advertisers and media owners | Both | Advertisers | Usually one side | Your side only |
| Measured on | Sales and revenue the plan delivers | Media delivered | The report | Internal targets |
Paid by
Has run a media business
Works for advertisers and media owners
Measured on
Guides that answer the questions buyers ask before choosing a media consultant.
The growth audit is free. It names the one thing holding your growth back. We say plainly whether we can fix it. There is no obligation, and no sales pitch if the answer is no.
Free · about 20 seconds · no sign-up
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