Elite strategy. Owned execution. Mid-market pricing.
Brand Vibe is built on one conviction: mid-market companies deserve senior operators who stay and own the result. Not junior teams, and not consultants who deliver a deck and disappear.
In short
Brand Vibe Consulting is a Mumbai-based growth and AI consultancy for the global mid-market. Founded by Bithindra Biswas, it pairs Big-4-calibre strategy with hands-on execution at mid-market pricing. Every engagement is led by a senior consultant — IIM Ahmedabad alumni with P&L experience at firms like Google, GE, Tata Steel, ICICI and the Times Group — never handed to a junior analyst.
What makes us different from an agency or a Big-4.
The difference is who does the work and how long they stay. These are the four principles that decide both.
- 01
Execution, not just advice
We stay embedded and own the outcome. No thick report handed over at the door — we build the systems and run them with your team.
- 02
Full P&L accountability
We take ownership of the number. Every engagement is measured against the commercial result we agreed on day one, not against activity.
- 03
Embedded, not remote
We work two to three days a week inside your business, in your accounts and your rooms — not from a distance on a monthly retainer call.
- 04
Elite strategy, mid-market pricing
Big-4-calibre thinking at a fraction of the cost of a full-time hire or a large consulting firm — priced for companies doing $1M–$60M in revenue.
Led by senior operators, not junior analysts.
The team is four senior operators with over 60 years of combined experience, all IIM Ahmedabad alumni. Every engagement is led personally by one of them.
Bithindra Biswas
Founder & Chief Strategist
IIM Ahmedabad · Harvard Business School · BIT Mesra
20+ years of senior P&L leadership across media, telecom, banking, technology and manufacturing — P&G Singapore, Radio Mirchi (Times Group), Idea Cellular, ICICI Bank, Vodafone, IBM and Tata Steel. LinkedIn Top Voice, author of Brand Bharat and Disruptive Marketing, and guest faculty at IIM Mumbai and IIT Bombay.
Vijayendra Haryal
Senior Consultant & Technology Advisor
IIM Ahmedabad · IIT Kharagpur
16+ years of technology-led growth at Google, HCL Technologies and GE, with deep expertise in AI- and ML-driven marketing and digital performance.
Vishal Dhikale
Senior Consultant
IIM Ahmedabad
10+ years in growth strategy and cost optimisation across manufacturing, oil & gas and automotive.
Sandeep Yadav
Consultant
IIM Ahmedabad · JSS Academy of Technical Education
14 years across federal intelligence, media and corporate strategy — Intelligence Officer at the Directorate of Revenue Intelligence, Chief Executive of Gujarat Samachar TV, and strategic projects in the Director's Office at the Dainik Bhaskar Group.
References: IIM Ahmedabad · Chief marketing officer
Find out where AI actually pays back for you.
The assessment is fourteen questions and about two minutes. You see your score and the single constraint holding growth back before anyone asks for your email.
14 questions · about 2 minutes · no email needed to see your result
- No obligation
- A diagnosis you keep, whether or not you engage us.
- No pitch deck
- You get a written view of the constraint, not a slideshow.
- One working day
- A senior consultant replies — not an account manager.
Or just tell us what you need