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Growth practice

LinkedIn Optimization for Founders & Company Pages

LinkedIn optimization is rebuilding a founder's profile, the company page and a posting routine so LinkedIn brings in buyer conversations, not just likes. Brand Vibe's version is led by Bithindra Biswas, a LinkedIn Top Voice since 2024, with AI drafting posts in the founder's own voice.

By Bithindra Biswas · Last reviewed

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LinkedIn Top Voices badge
Bithindra Biswas was named a LinkedIn Top Voice in 2024, and leads every engagement himself. See the badge on his profile
Key facts
What it is
Founder profile, company page and content system, built to win buyers
Who it's for
Founders and leadership teams of B2B and mid-sized firms
Timeline
3-week sprint, then optional monthly support
Starting at
₹50,000 / $1,000
How we work
Fixed-price sprint; monthly support for at least 3 months
Who this is for

You’ll get the most from this if…

  • Your buyers check the founder on LinkedIn before they take a meeting.
  • The founder's profile reads like a CV, not a reason to buy from you.
  • Your company page has followers but brings in no enquiries.
  • You want to post every week without spending your evenings writing.
Where we’re not the fit

This isn’t for you if…

  • You want follower counts or viral posts as the goal. We measure buyer conversations.
  • You want posts published under your name that you never read. You approve every one.
  • You need LinkedIn ads run for you. This is organic work; ads are a separate brief.
Packages

What you get, and what it costs.

  • LinkedIn Optimization Sprint

    ₹50,000 / $1,000, 3 weeks
    Fixed scope. Paid 50% / 50%.

    The founder's profile, company page and a posting system, rebuilt to win buyers.

    For: Founders and leadership teams whose buyers check them on LinkedIn.

    What you get
    • Founder profile and company page rewritten
    • Up to five leadership profiles aligned to the same story
    • Three content themes and a 90-day calendar, 12 posts drafted
    • An AI writing assistant set up in your voice
    Full details →

  • LinkedIn Content Support

    ₹75,000–₹1L / $1,500–$2,000 a month, 3-month minimum
    Depends on posts per week. Monthly in advance, 3-month minimum.

    Your weekly posts drafted, edited and reviewed against buyer conversations.

    For: Founders who have done the sprint and want to post every week.

    What you get
    • Weekly posts drafted in your voice for your approval
    • A monthly review of which posts started buyer conversations
    • Calendar and themes adjusted each month
    Full details →

Every price is fixed in writing before work starts. See all services and prices

What you get

Everything that is included.

  • 01Founder profile rewritten: headline, About, Featured, experience and banner brief
  • 02Company page rebuilt: tagline, About, call-to-action button and showcase sections
  • 03Three content themes tied to what you sell, and who each one is for
  • 04A 90-day posting calendar with the first 12 posts drafted in your voice
  • 05An AI writing assistant set up on your own account, with your voice and review rules
  • 06Leadership profiles aligned (up to five) and a one-page guide for staff who post
  • 07A playbook for turning comments and messages into booked calls
How it works

A clear plan, phase by phase.

  1. Diagnose

    Week 1 · Audit

    We read your profile, company page and last 90 days of posts the way a buyer would, and agree who you want to reach.

  2. Profiles

    Week 2 · Rebuild

    We rewrite the founder profile and company page, and align the leadership team's profiles to the same story.

  3. Content

    Week 3 · System

    Content themes, the 90-day calendar, 12 drafted posts and the AI assistant, handed over in a working session.

  4. Support

    Monthly · Optional

    We draft and edit your posts each month and review which ones started conversations with buyers.

Pricing

Starts at ₹50,000 / $1,000.

Fixed-price sprint; monthly support for at least 3 months. Every project has a fixed scope and price before it begins.

Book a Growth Audit
How we compare

LinkedIn Optimization, versus the alternatives.

Led by

Brand Vibe
A LinkedIn Top Voice with 20+ years in P&L roles
Ghostwriting agency
Account team, mixed seniority
Freelance profile writer
One writer
Do it yourself
You

Goal

Brand Vibe
Conversations with buyers
Ghostwriting agency
Posts published, reach
Freelance profile writer
A finished profile
Do it yourself
Whatever time allows

Your voice

Brand Vibe
AI trained on your writing; you approve every post
Ghostwriting agency
Written for you, often generic
Freelance profile writer
Profile only, no posts
Do it yourself
Fully yours

What you keep

Brand Vibe
Profiles, calendar, AI assistant and playbook
Ghostwriting agency
Usually stops with the retainer
Freelance profile writer
The profile text
Do it yourself
Your own notes

Company page and team

Brand Vibe
Included
Ghostwriting agency
Often extra
Freelance profile writer
Rarely
Do it yourself
Rarely

“Bithin comes with very 'earthy' business skills. He creates value by understanding client problems and developing solutions. His ability to blend strategic thinking with practical AI implementation is exceptional.”

Prashant Panday·Former CEO & Managing Director, Radio Mirchi (ENIL)
LinkedIn Optimization

Questions we’re asked.

01
What is LinkedIn optimization for founders?
It is rewriting a founder's LinkedIn profile so a buyer understands in seconds what the company does and why to talk to it, then setting up a weekly posting routine around the problems the company solves. The aim is enquiries, not vanity numbers.
02
How much does LinkedIn optimization cost?
The three-week sprint is ₹50,000 / $1,000 at a fixed price, covering the founder profile, company page, content themes and 12 drafted posts. Monthly support, where we draft and edit your posts, is ₹75,000–₹1L / $1,500–$2,000 a month, for at least three months.
03
Why does it matter that a LinkedIn Top Voice runs it?
LinkedIn named Bithindra Biswas a Top Voice in 2024, so the method you get is one he uses on his own profile every week. The work is done by him, not passed to a junior writer.
04
Do you post on LinkedIn for me?
We draft posts in your voice and you approve each one before it goes out. Nothing is published under your name without your sign-off, and the drafts, calendar and AI assistant stay with you after the work ends.
05
Do you optimise the company page as well as the founder's profile?
Yes. The sprint rebuilds the company page and aligns up to five leadership profiles to the same story, because buyers check the company and its people together before they reply.
06
How soon does LinkedIn bring in enquiries?
A rewritten profile and company page work from the day they go live, for the buyers already checking you. Posting takes longer: plan on two to three months of weekly posts before it brings conversations you can count. We track those conversations, not likes.
Keep exploring

The other four ways to work with us.

Start with a free 45-minute growth audit. You leave with a written note on what is holding you back, whether or not you hire Brand Vibe.

All servicesBook a Growth Audit

Read more on growth consulting and brand consulting.

References: LinkedIn · Personal branding

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  3. AI Training7 min readCorporate AI Training Companies in Mumbai (2026): An Honest Buyer's GuideEight providers that train company teams on AI in Mumbai: what each offers, who it suits, and what none of them publish. Written by one of the eight, as disclosed.

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