Growth practice

Marketing, Brand and Sales Consulting

Marketing, brand and sales consulting is work that treats your positioning, how you bring in enquiries and how you sell as one system. Brand Vibe rebuilds that system for mid-sized companies: what you stand for, how you attract buyers and how they become customers.

By Bithindra Biswas · Last reviewed 31 August 2026

By location: Marketing consulting in Mumbai · Business consulting in Mumbai

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Key facts

What it is: Your positioning, enquiries and sales process, rebuilt as one system
Who it's for: Companies with flat revenue, rising customer costs or a stuck market position
Timeline: 8–12 weeks for the core project
Starting at: ₹2L / $4,000
How we work: Fixed-scope project, paid 50/30/20

Past clients

Who this is for

You’ll get the most from this if…

Revenue is flat or slowing while the cost of winning each customer rises.
You compete on price because nobody can explain why you are the better choice.
Marketing reports leads, sales calls them poor quality, and nobody owns the number in between.
You have a good product and market, but no plan for taking it to market.

Where we’re not the fit

This isn’t for you if…

You only want a logo, colours or an ad campaign.
You want people doing the work every month. Hire a fractional CMO or agency.
Your leadership will not change the sales process. This work rebuilds it.

Packages

What you get, and what it costs.

Marketing, Brand & Sales Rebuild
₹2L / $4,000, 8–12 weeks
Fixed scope. Paid 50% / 30% / 20%.
Positioning, marketing and sales process, fixed together in one project.
For: Companies with flat revenue or rising marketing costs.
What you get
- Written, tested positioning and key messages
- Provable claims that set you apart from competitors
- A channel plan with budgets and cost per good lead
- Sales stages, lead scoring and handoff rules
- A revenue forecast model for finance
Full details →
Free Growth Audit
Free, 45 minutes
45 minutes with a senior consultant on what holds your growth back.
For: Any owner or leader who wants a straight answer before spending money.
What you get
- A review of how you make money and how you sell
- The one thing holding growth back, named plainly
- A short written note on where to act first
Start now →
Brand & Marketing Audit
₹50,000 / $1,000, 2 weeks
Fixed price, credited against any project you order next.
A written review of your positioning, marketing spend and sales story.
For: Companies that suspect their marketing or brand is underperforming.
What you get
- Your positioning against your three closest competitors
- Where your marketing money goes and what each channel returns
- Whether your pitch and website explain why to choose you
- A written report with the three changes that would pay back first
Full details →

Every price is fixed in writing before work starts. See all services and prices

What you get

Everything that is included.

01Brand positioning and key messages, written and tested
02How you differ from competitors, using only claims you can prove
03A plan for each channel, with budget and expected cost per good lead
04Sales funnel stages and how to judge a good lead
05Lead scoring and rules for passing leads from marketing to sales
06A revenue forecasting model your finance team can use

How it works

A clear plan, phase by phase.

Foundation
Weeks 1–3 · Diagnose & position
We interview customers, study competitors, review won and lost deals and check funnel numbers. You get positioning you can defend.
Enquiries
Weeks 4–7 · Plan enquiries
Budgets and expected cost per good lead for each channel, so spend is tied to a number.
Sales
Weeks 8–10 · Rebuild the sales process
Funnel stages, lead rules, lead scoring and handoff rules between marketing and sales, all written down.
Own it
Weeks 11–12 · Handover
Working sessions so your team can run it, plus a forecasting model. You keep every document and tool.

Pricing

Starts at ₹2L / $4,000.

Fixed-scope project, paid 50/30/20. Every project has a fixed scope and price before it begins.

Book a Growth Audit

How we compare

Marketing, Brand & Sales Consulting, versus the alternatives.

Brand Vibe compared with the alternatives
Option	Brand Vibe	Brand / creative agency	In-house team alone	Big-4 strategy firm
Scope	Positioning, enquiries and sales as one system	Brand and creative only	Whatever the team has time for	Strategy report, broad scope
Output	A working system your team runs	Assets and campaigns	Incremental fixes	A recommendations document
Changes the sales process?	Yes: process, scoring, handoffs	Rarely touches sales	Sometimes	Advises, doesn't build it
Cost	From ₹2L / $4,000, fixed scope	$3.8K–$12.5K / month	Salary + opportunity cost	$31K–$125K+
Timeline	8–12 weeks	Ongoing	Open-ended	3–6 months

Scope

Brand Vibe: Positioning, enquiries and sales as one system
Brand / creative agency: Brand and creative only
In-house team alone: Whatever the team has time for
Big-4 strategy firm: Strategy report, broad scope

Output

Brand Vibe: A working system your team runs
Brand / creative agency: Assets and campaigns
In-house team alone: Incremental fixes
Big-4 strategy firm: A recommendations document

Changes the sales process?

Brand Vibe: Yes: process, scoring, handoffs
Brand / creative agency: Rarely touches sales
In-house team alone: Sometimes
Big-4 strategy firm: Advises, doesn't build it

Cost

Brand Vibe: From ₹2L / $4,000, fixed scope
Brand / creative agency: $3.8K–$12.5K / month
In-house team alone: Salary + opportunity cost
Big-4 strategy firm: $31K–$125K+

Timeline

Brand Vibe: 8–12 weeks
Brand / creative agency: Ongoing
In-house team alone: Open-ended
Big-4 strategy firm: 3–6 months

“Bithin comes with very 'earthy' business skills. He creates value by understanding client problems and developing solutions. His ability to blend strategic thinking with practical AI implementation is exceptional.”
Prashant Panday·Former CEO & Managing Director, Radio Mirchi (ENIL)

Marketing, Brand & Sales Consulting

Questions we’re asked.

01What does marketing, brand and sales consulting cover?

It covers three things most companies run separately: positioning and brand, bringing in enquiries, and the sales process. We treat them as one system: what you stand for, how you attract buyers, and how leads are judged and closed.

02How is this different from hiring a fractional CMO?

This is a fixed 8–12 week project that rebuilds the system and hands it over. A fractional CMO is ongoing monthly leadership. Many clients do this first, then hire a fractional CMO to run it.

03How much does it cost?

Projects start at ₹2L / $4,000, with a fixed scope and price, paid 50/30/20. The price depends on your product lines, markets and the state of your sales process. You get it in writing before work starts.

04Do you work with our existing sales team?

Yes. We design the stages, lead rules and handoff rules with the people who will use them. Leadership does need to be open to changing how the team sells.

05What do we walk away with?

You get written positioning and key messages, a channel plan with the expected cost per good lead, a redesigned sales funnel with scoring and handoff rules, and a forecasting model for finance. You keep all of it.

06How long before we see results?

Better positioning and marketing usually bring better leads within the first quarter. Sales process changes build up over two to three quarters. We agree the early signs to watch at the start.

07Do you offer brand strategy and positioning as a standalone piece?

Yes. Brand strategy covers positioning, key messages, brand change and standing apart from competitors. It is the project's first part and can run alone. We define what you stand for and why buyers should choose you.

08Can you help with go-to-market (GTM) strategy and market entry?

Yes. Go-to-market (GTM) consulting is part of this service: launching a product, entering a new segment or region, or expanding. We define the target customer, offer, channels and sales approach, then build the system that carries it out.

09What does the sales side cover: funnel, acceleration, revenue operations?

The sales part rebuilds how leads are judged and closed. It covers sales funnel optimization, the sales process, and basic revenue operations: scoring, handoffs and forecasting. The aim is more closed sales and a predictable pipeline.

10How do you measure marketing ROI and effectiveness?

Every project ties marketing work to a number. We track which channel produced each sale, the cost per good lead and customer acquisition cost (CAC). You see which channels pay back and can move budget to them.

Keep exploring

The other four ways to work with us.

Start with a free 45-minute growth audit. You leave with a written note on what is holding you back, whether or not you hire Brand Vibe.

All services Book a Growth Audit

References: Positioning (marketing) · Customer acquisition cost

Find the problem first, then decide.

The growth audit is free. It names the one thing holding growth back, and we tell you plainly whether we can fix it.

Book a Growth Audit Get my AI readiness score — free

Free · about 20 seconds · no sign-up

No obligation: You keep our findings, whether or not you hire us.
No sales pitch: You get a written note on what is holding you back.
One working day: You hear back from a senior consultant.

Or tell us what you need

Marketing, Brand and Sales Consulting

You’ll get the most from this if…

This isn’t for you if…

What you get, and what it costs.

Marketing, Brand & Sales Rebuild

Free Growth Audit

Brand & Marketing Audit

Everything that is included.

A clear plan, phase by phase.

Weeks 1–3 · Diagnose & position

Weeks 4–7 · Plan enquiries

Weeks 8–10 · Rebuild the sales process

Weeks 11–12 · Handover

Marketing, Brand & Sales Consulting, versus the alternatives.

Questions we’re asked.

The other four ways to work with us.

Read next.

Find the problem first, then decide.