What does marketing, brand and sales consulting actually cover?

It treats three things most companies run separately — positioning and brand, demand generation, and the sales process — as one revenue system. The engagement defines what you stand for, designs how demand is created and rebuilds how that demand is qualified and closed, so marketing activity connects to closed revenue.

How is this different from hiring a fractional CMO?

This is a fixed-scope project that rebuilds the system in 8–12 weeks and hands it over. A fractional CMO is ongoing leadership that runs the function month to month. Many clients start with this engagement to fix the foundations, then retain a fractional CMO to operate what was built.

How much does it cost?

Engagements start at ₹2L / $4,000, fixed-scope and fixed-price, on 50/30/20 payment terms. The exact figure depends on the number of product lines, markets and the state of the current sales process. You get a fixed scope and price before any work begins.

Do you work with our existing sales team?

Yes. The sales motion is rebuilt with the team, not around it — stage definitions, qualification criteria and handoff rules are designed alongside the people who use them. Leadership does need to be open to changing how the team currently sells.

What do we walk away with?

A written positioning and messaging architecture, a channel-level demand plan with expected cost per qualified lead, a redesigned sales funnel with scoring and handoff rules, and a forecasting model your finance team can run. Every artefact is yours to keep and operate.

How long before we see results?

The core engagement runs 8–12 weeks. Positioning and demand changes typically show in pipeline quality within the first quarter; the sales-process changes compound over two to three quarters as the team works the new motion. We agree the leading indicators to watch up front.

Growth practice

Marketing, Brand and Sales Consulting

Positioning, demand generation and sales process rebuilt as one connected revenue system.

Marketing, brand and sales consulting treats positioning, demand generation and sales execution as a single revenue system rather than three separate functions. Brand Vibe rebuilds that system for mid-market companies: what you stand for, how demand is created, and how that demand is converted into closed revenue with a measurable, repeatable process.

Book a Growth Audit See what we’ve shipped

Key facts

What it is: A rebuild of positioning, demand generation and sales process as one system
Who it's for: Companies with flat revenue, rising acquisition cost, or a stalled category position
Timeline: 8–12 weeks for the core engagement
Starting at: ₹2L / $4,000
Engagement: Fixed-scope project, 50/30/20 payment terms

01 · Who this is for

You’ll get the most from this if…

Revenue is flat or slowing while the cost of acquiring each customer keeps climbing.
You compete on price because nobody can articulate why you're the better choice.
Marketing reports leads; sales calls them unqualified; no one owns the number in between.
You have a good product and a real market, but the go-to-market has never been designed on purpose.

02 · Where we’re not the fit

This isn’t for you if…

You want a logo, a colour palette or a creative campaign only — that's a design brief, not this.
You want ongoing execution capacity month to month. That's a fractional CMO or an agency.
The sales team's process is off-limits — this engagement rebuilds it, so leadership has to be open to change.

03 · What you get

The deliverables, spelled out.

01Brand positioning and messaging architecture, written and tested
02Competitive differentiation map with the claims you can actually defend
03Demand generation plan by channel, with budget and expected cost per qualified lead
04Sales funnel design, stage definitions and qualification criteria
05Lead scoring model and handoff rules between marketing and sales
06A revenue forecasting model your finance team can actually run

04 · How it works

A defined path, not an open-ended retainer.

Foundation
Weeks 1–3 · Diagnose & position
Customer, competitor and win/loss interviews; a hard look at the funnel maths. Out of it comes a defensible positioning and messaging architecture — what you stand for and why it's credible.
Demand
Weeks 4–7 · Design demand
A channel-by-channel demand generation plan with budgets and an expected cost per qualified lead, so marketing spend is tied to a number rather than to activity.
Conversion
Weeks 8–10 · Rebuild the sales motion
Funnel stages, qualification criteria, a lead-scoring model and clear handoff rules between marketing and sales — the connective tissue most companies never write down.
Embed
Weeks 11–12 · Handover
Working sessions so your team owns and runs the system, plus a forecasting model finance can operate. You keep every artefact.

05 · Pricing

Starts at ₹2L / $4,000.

Fixed-scope project, 50/30/20 payment terms. Every engagement is fixed in scope and price before it begins — no open-ended retainers billed as discovery.

Book a Growth Audit

06 · How we compare

Marketing, Brand & Sales Consulting, versus the alternatives.

Brand Vibe compared with the alternatives
	Brand Vibe	Brand / creative agency	In-house team alone	Big-4 strategy firm
Scope	Positioning + demand + sales as one system	Brand and creative only	Whatever the team has bandwidth for	Strategy deck, broad scope
Output	A working system your team runs	Assets and campaigns	Incremental fixes	A recommendations document
Ships to sales?	Yes — process, scoring, handoffs	Rarely touches sales	Sometimes	Advises, doesn't implement
Cost	From ₹2L / $4,000, fixed scope	$3.8K–$12.5K / month	Salary + opportunity cost	$31K–$125K+
Timeline	8–12 weeks	Ongoing	Open-ended	3–6 months

Scope

Brand Vibe: Positioning + demand + sales as one system
Brand / creative agency: Brand and creative only
In-house team alone: Whatever the team has bandwidth for
Big-4 strategy firm: Strategy deck, broad scope

Output

Brand Vibe: A working system your team runs
Brand / creative agency: Assets and campaigns
In-house team alone: Incremental fixes
Big-4 strategy firm: A recommendations document

Ships to sales?

Brand Vibe: Yes — process, scoring, handoffs
Brand / creative agency: Rarely touches sales
In-house team alone: Sometimes
Big-4 strategy firm: Advises, doesn't implement

Cost

Brand Vibe: From ₹2L / $4,000, fixed scope
Brand / creative agency: $3.8K–$12.5K / month
In-house team alone: Salary + opportunity cost
Big-4 strategy firm: $31K–$125K+

Timeline

Brand Vibe: 8–12 weeks
Brand / creative agency: Ongoing
In-house team alone: Open-ended
Big-4 strategy firm: 3–6 months

“Bithin comes with very 'earthy' business skills. He creates value by understanding client problems and developing solutions. His ability to blend strategic thinking with practical AI implementation is exceptional.”
Prashant Panday·Former CEO & Managing Director, Radio Mirchi (ENIL)

07 · Marketing, Brand & Sales Consulting

Questions we’re asked.

What does marketing, brand and sales consulting actually cover?: It treats three things most companies run separately — positioning and brand, demand generation, and the sales process — as one revenue system. The engagement defines what you stand for, designs how demand is created and rebuilds how that demand is qualified and closed, so marketing activity connects to closed revenue.
How is this different from hiring a fractional CMO?: This is a fixed-scope project that rebuilds the system in 8–12 weeks and hands it over. A fractional CMO is ongoing leadership that runs the function month to month. Many clients start with this engagement to fix the foundations, then retain a fractional CMO to operate what was built.
How much does it cost?: Engagements start at ₹2L / $4,000, fixed-scope and fixed-price, on 50/30/20 payment terms. The exact figure depends on the number of product lines, markets and the state of the current sales process. You get a fixed scope and price before any work begins.
Do you work with our existing sales team?: Yes. The sales motion is rebuilt with the team, not around it — stage definitions, qualification criteria and handoff rules are designed alongside the people who use them. Leadership does need to be open to changing how the team currently sells.
What do we walk away with?: A written positioning and messaging architecture, a channel-level demand plan with expected cost per qualified lead, a redesigned sales funnel with scoring and handoff rules, and a forecasting model your finance team can run. Every artefact is yours to keep and operate.
How long before we see results?: The core engagement runs 8–12 weeks. Positioning and demand changes typically show in pipeline quality within the first quarter; the sales-process changes compound over two to three quarters as the team works the new motion. We agree the leading indicators to watch up front.

08 · Keep exploring

The other four ways we’re engaged.

Start with a free 45-minute growth audit. You leave with a written view of the bottleneck, whether or not you engage Brand Vibe.

All services Book a Growth Audit

Marketing, Brand and Sales Consulting

You’ll get the most from this if…

This isn’t for you if…

The deliverables, spelled out.

A defined path, not an open-ended retainer.

Weeks 1–3 · Diagnose & position

Weeks 4–7 · Design demand

Weeks 8–10 · Rebuild the sales motion

Weeks 11–12 · Handover

Marketing, Brand & Sales Consulting, versus the alternatives.

Questions we’re asked.

The other four ways we’re engaged.