Bithindra Biswas
Founder & Chief Strategist
Bithindra Biswas is an AI-driven growth consultant and the founder of Brand Vibe Consulting, based in Mumbai. An IIM Ahmedabad and Harvard Business School alumnus with 20+ years scaling brands across media, telecom, banking and manufacturing, he is a LinkedIn Top Voice and author of Brand Bharat and Disruptive Marketing.
- Role
- Founder & Chief Strategist
- Based
- Mumbai, India
Twenty years, and the record behind it.
Bithindra Biswas is the founder of Brand Vibe Consulting, a Mumbai-based growth and AI consultancy serving mid-market companies worldwide. Over more than two decades he has built and scaled commercial functions across media, telecommunications, banking, technology and manufacturing — at some of the world's most respected corporations.
He led regional marketing for Procter & Gamble across Asia Pacific from Singapore, scaled Radio Mirchi (Times Group) to among the top two radio networks nationally for three consecutive years, and held senior corporate leadership roles across BFSI, telecom and technology at Tata Steel, ICICI Bank, Vodafone and IBM.
He has managed a P&L in excess of $25 million, driven more than one million monthly customer acquisitions at Idea Cellular, and built a new media vertical from zero to $500K ARR in under eight months for a major media house.
He holds a postgraduate management qualification from the Indian Institute of Management Ahmedabad and a strategy certification from Harvard Business School, with an engineering foundation from BIT Mesra. He serves as guest faculty at IIM Mumbai and IIT Bombay, and was recognised as a LinkedIn Top Voice in 2024.
He is the author of two books published on Amazon: Brand Bharat, on building brands for the Indian market, and Disruptive Marketing.
Education and recognition.
IIM Ahmedabad
India's premier management institute
Harvard Business School
Strategy certification
LinkedIn Top Voice
Recognised thought leader, 2024
Published Author
Brand Bharat & Disruptive Marketing
IIM & IIT Faculty
Guest faculty, IIM Mumbai & IIT Bombay
Global P&L Leadership
P&G Singapore, Times Group, ICICI, Vodafone, IBM
Alumnus of
Guest faculty
- IIM Mumbai — Guest Faculty
- IIT Bombay — Guest Faculty
Two books, published on Amazon.
Brand Bharat
A practitioner's account of building brands for the Indian market, drawing on two decades of category-building across media, telecom and banking.
Disruptive Marketing
On marketing strategy for challenger brands operating against better-funded incumbents.
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