Bithindra Biswas

Bithindra Biswas is the founder of Brand Vibe Consulting, a Mumbai-based growth and AI consultancy for mid-sized companies worldwide. For more than two decades he has built and grown sales and marketing at major companies in media, telecom, banking, technology and manufacturing.

He led regional marketing for Procter & Gamble across Asia Pacific from Singapore. He grew Radio Mirchi (Times Group) into one of India's top two radio networks for three years in a row, and held senior leadership roles at Tata Steel, ICICI Bank, Vodafone and IBM.

He has managed a P&L of more than $25 million, brought in over one million new customers a month at Idea Cellular, and built a new media business line from zero to $500K ARR in under eight months for the Dainik Bhaskar Group in 2024–25.

He holds a postgraduate management qualification from the Indian Institute of Management Ahmedabad and a strategy certification from Harvard Business School, and studied engineering at BIT Mesra. He is guest faculty at IIM Mumbai, associate faculty at the Shailesh J. Mehta School of Management, IIT Bombay, and a PhD scholar at IIM Kozhikode researching how AI changes consumer behaviour and branding. He was named a LinkedIn Top Voice in 2024.

He is the author of two books published on Amazon: Brand Bharat, on building brands for the Indian market, and Disruptive Marketing.