Commercial Acceleration
$0 to $500K ARR in eight months — a new vertical, built from scratch.
A major Indian media house·Media & Publishing
Brand Vibe built a new inside-sales vertical for a major Indian media house from the ground up, taking it from zero to $500K in annualised revenue in eight months. The work covered the org structure and hiring plan, the go-to-market strategy, pricing and sales pitch, and fractional CXO leadership to secure the first anchor clients — a validated 0-to-1 playbook.
$500KARR built in 8 months
- ARR in 8 months
- $500K
- new vertical, from scratch
- 0 → 1
- to a significant run-rate
- 8 mo
01 · The challenge
A major Indian media house needed to stand up a completely new inside-sales vertical from nothing and reach a meaningful revenue run-rate within eight months — with no existing team, process or playbook to build on.
02 · Our approach
What we actually did.
- 01Designed the org structure and a hiring plan for a sales function that did not yet exist.
- 02Developed the go-to-market strategy, product pricing and the sales pitch from first principles.
- 03Provided fractional CXO leadership on the ground to recruit, train and lead the early team.
- 04Personally led the first sales cycles to secure anchor clients and prove the model.
03 · What shipped
An owned asset, not a slide deck.
- A fully staffed, functional inside-sales vertical with a defined operating rhythm
- A repeatable go-to-market and pricing model the client owns
- A trained sales team running a documented process
- Anchor clients signed, validating the 0-to-1 playbook
04 · The result
The number that mattered.
- $500K in annualised recurring revenue achieved in just eight months.
- A scalable new business vertical that keeps running as an owned asset.
- A validated 0-to-1 playbook the group can repeat for the next vertical.
05 · How we did it
The services behind this result.
Every engagement is fixed in scope and price, and built to hand over. Start with a free 45-minute growth audit.