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Commercial Acceleration

$0 to $500K ARR in eight months — a new vertical, built from scratch.

A major Indian media house·Media & Publishing

Brand Vibe built a new inside-sales vertical for a major Indian media house from the ground up, taking it from zero to $500K in annualised revenue in eight months. The work covered the org structure and hiring plan, the go-to-market strategy, pricing and sales pitch, and fractional CXO leadership to secure the first anchor clients — a validated 0-to-1 playbook.

$500KARR built in 8 months
ARR in 8 months
$500K
new vertical, from scratch
0 → 1
to a significant run-rate
8 mo
The challenge

A major Indian media house needed to stand up a completely new inside-sales vertical from nothing and reach a meaningful revenue run-rate within eight months — with no existing team, process or playbook to build on.

Our approach

What we actually did.

  1. 01Designed the org structure and a hiring plan for a sales function that did not yet exist.
  2. 02Developed the go-to-market strategy, product pricing and the sales pitch from first principles.
  3. 03Provided fractional CXO leadership on the ground to recruit, train and lead the early team.
  4. 04Personally led the first sales cycles to secure anchor clients and prove the model.
What shipped

An owned asset, not a slide deck.

  • A fully staffed, functional inside-sales vertical with a defined operating rhythm
  • A repeatable go-to-market and pricing model the client owns
  • A trained sales team running a documented process
  • Anchor clients signed, validating the 0-to-1 playbook
The result

The number that mattered.

  • $500K in annualised recurring revenue achieved in just eight months.
  • A scalable new business vertical that keeps running as an owned asset.
  • A validated 0-to-1 playbook the group can repeat for the next vertical.
$140K$300K$500KM1M2M3M4M5M6M7M8
US$'000 ARRAnnualised revenue run-rate across the eight months, ending at $500K.
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